Visitors to your site have a task they are trying to accomplish—is your website going to help them accomplish it?
Are your visitors…
- doing research?
- checking you out because they are considering doing business with you?
- trying to find what services you offer?
Artists, Artisans and Craftspeople
It’s not about the website—it’s about your work. The website should get the heck out of the way and show off your beautiful masterful works. The site is functioning well when people can see what you are capable of—otherwise why would anybody care?
Websites for business professionals should have the job of attracting and qualifying leads. Thus, in this scheme of things, your website is working for you when your ideal clients want to know more and your non-ideal clients—not so much.
Your potential customers want a taste of what it will be like to use your services. Your website is usually their first and hopefully not their last point of contact. Make a good impression. Your website needs to be FRESH. You change the sheets every day—when was the last time someone freshened up your website?
Keep it simple—be honest with, and about, yourself—and be sincere. Your true value will shine for those that can recognize that you are a perfect fit for them.