People that visit your site have a task they are trying to accomplish. Is your website going to help them get it done?

Are your visitors…

• doing research?
• checking you out because they are considering doing business with you?
• trying to find what services you offer?

Most often your website’s purpose will center around the needs of your customers and what I like to call the ‘core’ function of your business. This core function is ‘what you bring to the table’, what you are good at and not coincidentally what you are most profitable doing.

If you’re a little fuzzy about all this drop me a line and I’ll try to help you figure it out. It’s related to why you have a website and how it will help you .

So, before you haul out the pictures or the colour swatches to envisage that perfect site—what do you want to achieve with it?